Dental Assisting Campaign

Dental Assisting Campaign

The MDS Dental Practice and Benefits Committee initiated the dental assisting campaign in response to the dental assisting shortage facing many MDS members. This multi-faceted campaign aims to raise awareness and engage key audiences to attract top talent. The campaign encompasses a dedicated webpage, email marketing, online advertising, in-person presentations, promotional materials, job matching through MassHire, and additional initiatives. The goal is to generate interest in the position and encourage people to pursue the field of dentistry.

As an MDS member, you can support the campaign by: 

• Volunteering at a local high school’s career day.
• Sharing the dedicated dental assisting website, MassDentalAssisting.org, and dental assisting advertisements on your social media channels.  
• Use the MDS Career Center to post open positions in your practice, especially dental assisting positions. Note: Members always receive 50% off job postings, and the MDS Career Center regularly offers additional discount programs. 
• Displaying promotional materials about the campaign in your practice (see box below). 
• Engaging with patients in your dental practice in conversation about the benefits of the dental assisting career path. 

In addition, the MDS Dental Practice and Benefits Committee recognizes that on-the-job (OJT) training in the dental practice office is another means of attracting candidates to the position. To help practices with OJT, the Committee has assembled tips to get started. The American Dental Association (ADA), in conjunction with Immersify, a hands-on healthcare learning company, released a six- to eight-hour online course designed to prepare new dental assistants, which can be used by dental practices to help on-the-job train for that position.